Talented and stylish designers from around the world showcased their collections at Leicester Fashion Week held at the luxurious Mercure Grand Hotel.
The week is dedicated to showcasing and encouraging the fashion industry in Leicester, the city of the champions.
Credit: Nikhara Korpal
Models showcasing looks from a range of local designers from the city
Millie Fullalove, designer of sustainable brand FULLALOVE says that Leicester needs to be put on the map.
“As a local brand, we are always keen to represent our city and be involved in supporting local people and events. The networking and marketing opportunities are too good to miss and it’s great to meet and work with like-minded creative people who understand our message.”
According to Leicester City Council, Leicester is avibrant, multicultural place to visit and live which offers an array of arts activity across a host of venues.
Event organiser Mel Spencer says that Leicester has a lot to offer.
“We are situated in the middle of the country, so we should be the centre of all things creative. It’s important to push this as the creative sector in the midlands has grown over the last few years.”
“Leicester has an eccentric vibe and elegant locations like the Mercure Grand Hotel to hold a fashion event because of the high-class décor.”
“We had amazing sponsors this year too such as Fat Cats and The Villare Hotel which are both great establishments in Leicester to support what we do.”
FULLALOVE focuses on using natural fabrics and ethical production to create products for consumers to look and feel good.
Millie says that fast fashion is not the way forward.
“We have yet to find sustainable fast-fashion and the fact that major brands can still sell dresses at £5 instantly tells us they aren’t sustainable.”
“Everything from our fabric to our production to our biodegradable packaging is sustainable, and we have full reign on our supply chain to keep it like this.
We use natural fruit and vegetable dyes, and water-based inks, to keep our chemical intake and production to a minimal.”
This year, The British Fashion Council has launched the Institute of Positive Fashion to help ‘embrace innovation and develop the need for leaders to create green businesses fit for the future and enable positive change’.
Millie says that she wants her brand to reach an international audience.
“We see our brand becoming global as we have interest from European boutiques and good social media presence.”
“We want to be involved in the global sustainability within the next five years and see it as a bigger mission than just selling nice clothes.”
For more information about FULLALOVE clothing, visit https://fulla-love.comor follow the company on Instagram : @FULLALOVE_